From corporate businesses to charities and sole traders, it has been proven that investing in branded workwear results in a multitude of benefits for your business and beyond.
Brand Identity
If your objective is to increase overall brand awareness, then clothing your staff in eye-catching, modern, and practical clothing is a great way to put your brand in front of clients and the general- public. Your teams will be commuting to and from their place of work via petrol stations, coffee shops and superstores and other public spaces, so this is a great opportunity for your brand to be noticed.
We recommend choosing your garments carefully. Don’t just go for the obvious colours – consider reflecting your brand in the colours used on the base clothing. Alternatively, with new print technology, such as DTG (Direct to Garment) printing, your workwear branding can go well beyond that of just an embroidered logo and the cost of such a bespoke look has decreased dramatically in recent years. Consider adding a phone number, or website to your workwear – a useful way to increase potential engagement.
Staff Morale
Workforces feel more valued if they are supplied with quality and comfortable workwear. It often increases employees feeling of belonging to an organisation and can often enrich a positive team culture.
Innovation in corporate and safety clothing means that workwear is more comfortable and has been designed to be more attractive than ever before, therefore more workers are happy to wear clothing supplied by their employer.
Return on Investment
If your business currently advertises in the regional press, compare the current ROI to the level of exposure branded workwear could give you over a sustained period Vs the short bursts of limited page coverage you get from printed advertising. Investing in branded workwear will pay dividend for months and years.
Safety & Security
Clearly, if your place of work presents and health & safety challenges, an employer has a duty of care and legal obligation to provide the appropriate protective wear. This presents another opportunity to reflect your branding on garments such as headwear and hi-vis clothing.
Clearly, if your employees are wearing distinctive branded clothing, it is easier to identify visitors to your site as well as find your employees faster in shared working environments.
Expertise
Workwear Pro Direct provide free advice and bespoke design ideas for their clients. We would recommend an initial ‘One-to-One’ with one of our experienced specialists to evaluate your needs and help you choose the right garments for your brand and your workforce.
www.workwearprodirect.com
